spin city StratMark Student Conference 2024 to discuss AI and sustainability
Updated:2024-10-24 02:39 Views:164
PMA and Eco-Business Partnership Ceremonial Signing on September 3, 2024
[L-R] PMA Treasurer Cristy Oreta, PMA Executive Vice President Mitch Ballesteros, Eco-Business Country Manager Ping Manongdo, PMA Youth and Academe Director Leah Ayeng, and PMA Vice President Marco Montes
MANILAspin city, PHILIPPINES – The Philippine Marketing Association (PMA) will host the Strategic Marketing (StratMark) Conference 2024 on October 8, 2024, at the University of Santo Tomas.
It is the country’s premier annual convergence of marketing students, educators, and academic professionals. Also, this year’s theme is “Transform: Marketing in the Age of AI and Sustainability.”
READ: The 2024 Agora Youth Awards empower next-gen Filipino marketers
Article continues after this advertisementStratMark 2024 will discuss AI integration into marketing and the technology’s role in driving sustainability and navigating business challenges.
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It will feature keynote speeches from various technology, policy, education, and sustainability leaders. These include Dato Eric Ku from the Asia Committee of Small Business Malaysia.
Article continues after this advertisementHe will discuss applying AI and sustainability to marketing strategies and business models.
Article continues after this advertisementAside from the main Manila event, StratMark 2024 will engage marketing communities nationwide across Luzon, Visayas, and Mindanao via partner universities.
Article continues after this advertisementPMA secured key partnerships in the lead-up to the event. On September 3, PMA and Eco-Business, Asia’s largest sustainability media organization signed an agreement to co-present StratMark 2024.
On September 6, PMA partnered with UST, Global Compact Network Philippines, and the “Anak, Ikaw ay Henyo” Movement to emphasize sustainability and youth engagement, themes for the upcoming event.
Article continues after this advertisementThe Philippine Marketing Association announced its PCE-GoNegosyo partnership on September 12. It will focus on the Prosperity Pillar in Sustainability Development across various school venues.
PMA reaffirms its commitment to supporting the next generation of marketers for the challenges and opportunities ahead through StratMark 2024.
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Visit this PMA webpage to register or learn more information.spin city
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